Portfolio

WOLF IN THE CITY


 Founder, writer and editor

2012-present

To save you the trouble of scouring this website (though of course I’d be delighted if you did), I have listed my best and most viewed articles below:

RED MAGAZINE


In June 2016, I took annual leave to complete a week long work placement at Hearst in the Features Department of Red magazine. Here, I transcribed 10,000 words from various interviews, including one I conducted myself with Digital Mums Nikki and Kathryn – the finished piece will appear in the November 2016 issue. I also pitched and wrote three digital articles, which you can see below.

1

Read it here

3

Read it here

2

Read it here

BRANDALLEY


 Junior Copywriter (Marketing)

February 2016-present

After 5 months as product copywriter at flash sales site BrandAlley.co.uk, I was promoted to marketing copywriter after recommendation by Head Buyer Caroline Withey. As the sole creative copywriter at the company, I write 7 weekly informative emails and 7 weekly editorial-style emails, all of which are sent to a database of 600,000+ subscribers. See some of my best below.

I also contribute to the BrandAlley blog, including with the following articles:

 

5 Placces to Watch the Rio Olympics
Micro-Trend: Chokers

Worldwide Street Style

Summer Reading List

How to Wear Your Trench Coat – “It’s May, and in true British spirit, the weather is being childish…”

SS16 Trend Report: Catwalk Looks – “Fashion month, when viewed from an outside perspective, can be rather intimidating.”

SS16 Beauty Trends: Get the Looks

Under it All: Lingerie Relaunch – “Are you one of the millions of women wearing the wrong bra?”

How to Wear the Trend: Seventies Decoded 

Cannes: Best Dressed – “An event at which even the paparazzi wear dinner jackets…”

J Brand: Summer Denim Masterclass – “Denim is the linchpin that even an aged Polaroid cannot caricature.”

19


4


 

1


 

2 (2)

 


 

15


 

13


7


2


1 (2)


3

 

 

 

VIVA MAGAZINE


 Editorial Internship

April 2013 – May 2014

In October 2013, I was put in charge of covering Vogue Fashion’s Night Out. This included creating an itinerary, scoping out interviews, handling social media on the night and writing a feature for print. This is the resulting four-page spread in the Christmas 2013 edition of VIVA. For this piece, I conducted interviews with Jonathon Saunders, Alexandra Schulman, Erdem, Jamie Laing and Theo Paphitis. Read it here.

Screen Shot 2015-08-07 at 12.54.16Screen Shot 2015-08-07 at 12.58.27

In 2013 I interviewed James Martin the chef about his new restaurant in Manchester’s 235 casino. Read it here.

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I LOVE MCR


Freelance Journalist

April – September 2014

A popular online feature about Manchester’s best afternoon tea haunts, compiled and written by me. Read it here. 

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A review of The Botanist in Alderley Edge – I am particularly proud of this one. Read it here. 

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SOME POETRY


6.9.2016


a

11.9.2016


c

10.9.2016


d 17.8.2016


e

11.9.2016


f16.8.2016


g

13.9.2016


b

 

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